The Texas Education Alliance is a comprehensive education market intelligence firm based in the heart of Texas. With a team comprising individuals with over 100 years of combined experience, the organization specializes in various aspects of the education sector. Some of the key areas of expertise include:

SCHOOL DISTRICT ENGAGEMENT AND ADVOCACY
The Texas Education Alliance specializes in fostering strong relationships between school districts, education clients, state associations and the Texas Education Agency. We offer authentic relationship development services to facilitate effective communication and engagement between these entities. This includes building connections with school districts' senior leadership and providing access to District and ESC (Education Service Center) Leadership. In addition to our work with school districts, the Texas Education Alliance also provides advice and guidance to state agencies and executive branch decision-makers. We offer insights on policies and organizations that can help advance specific education objectives within a state. Our expertise and understanding of the education landscape allow us to provide valuable recommendations to these key stakeholders.

PUBLIC AND MEDIA RELATIONS
The Texas Education Alliance has long-term relationships with the state’s top public relations and media consultants. We work hand in hand with our media relations partners to ensure focused messaging and distribution

GOVERNMENT ADVOCACY-LOBBYING AND REGULATORY AFFAIRS
The Texas Education Alliance offers services in public and government affairs, including policy formulation, lobbying, government relations strategies, community relations, stakeholder outreach, communications, and risk analysis.

MARKET INTELLIGENCE AND STRATEGY
Go to Market Strategy: Create, develop, and execute effective market entry or expansion plans in the Texas education sector. Guidance on sales and marketing strategies and tactical activities, sales cycles, product/service positioning, pricing, distribution, and promotional strategies.

Market Opportunity Analysis: The Texas Education Alliance assist clients in identifying market opportunities within the Texas education sector. This involves researching and assessing potential areas for growth and development including state-wide and district RFP’s.

Buyer Identification: Understand, identify, and target the right customers or decision-makers within non-autocratic educational institutions.

Funding Source Comprehension: Texas funding sources are diverse and complex. We help clients understand the various funding sources available for educational products and services, such as government funding, grants, private investments, and more.

Market Policy and Trends Analysis: Staying informed about Texas education policies, regulations, and market trends is vital for success. The Texas Education Alliance provides insights and expertise in navigating the complex landscape of education policies and staying updated on market trends.