Creating Strategic Advantage in the Texas Education Market
We are an all-star team of experienced education industry sales and marketing executives, governmental relations consultants, lobbyists, and market reseach analyst working together for one common goal.
Win in Texas.
Meet the Founder
Mike Jackson
Chief Executive Officer
Mike’s extensive career in the U.S. education publishing, technology, and curriculum market spans over 30 years of senior-level sales and marketing experience, Mike has held C- Suite positions in seed stage, growth stage, and established education companies like School Specialty, Scholastic , iLearn and as a key partner of consulting firms Focus Marketing and Education Market Experts. He specialized in growing sales revenues by expanding market presence, developing distribution channels, and creating competitive sales and marketing strategies to startup and global education companies. He also serves as a trusted advisor in sales and marketing for innovative ed-tech companies and currently serves on the Expert Panel with the Education Research and Development Institute, SXSW Launch Advisory Panel, Start Ed Mentor, BETT-London Global Presenter in 2025 and Managing Principal of US Education Advisory Group.
As founder and CEO of Texas Education Alliance and Responsible Technology in Education, Mike brings his leadership and deep expertise, knowledge in the Texas market to help education companies navigate the nuances of strategic business development, state and district relationships, government affairs, and state agency processes that are unique to the great state (country) of Texas.
Mike and his family live in Austin, TX and have a deep passion for the state and the city of Austin that includes raising his children in Texas public schools, playing shortstop for a local sandlot baseball team or spending time at the family ranch in Spicewood, TX.
Our Affiliated Initiative
RESPONSIBLE TECHNOLOGY IN EDUCATION
Technology should make classrooms safer, smarter, and more human. Responsible Technology in Education works with districts, educators, and edtech providers to put ethics, student privacy, and wellbeing at the center of how technology is chosen and used in schools.
From model legislation to on-the-ground guidance for school leaders, RTE helps turn responsible-use principles into policy and practice that works for every student, family, and community.
Model legislation and policy for responsible technology in schools
Guidance for districts adopting AI and new edtech
Student data privacy and digital wellbeing
Partnerships between schools and responsible providers
Boots on the ground!
We spend every day with our pulse on the Texas Education Market.
With over 100+ years of our collective experience in sales growth strategies, Texas politics, and understanding current school district priorities, we provide strategic positioning, state representation and advisory recommendations for Series A+ growth stage companies and established late stage education companies.